Yaa
BOAKYE
DIGITAL MARKETING Portfolio
Who is Yaa Boakye?
I'm an enthusiastic digital marketing specialist passionate about helping life-changing healthcare technology companies build awareness and engage social media following by taking a data-driven marketing approach that is interwoven with client-centered storytelling. I take pride in being a strategic leader who excels at planning content, designing engaging social media graphics, scheduling content, and engaging followers. If your company is looking for a professional capable of leading teams on complex marketing projects, I understand the importance of data-driven decision-making when it comes to content creation and distribution. I have a proven track record of success in creating engaging content that resonates with users and teaching others how to do the same. My ability to lead teams and know when to take the initiative and work independently has allowed me to take on additional responsibilities and contribute to the success of various projects.
Your one stop shop for researching, strategizing, creating, editing, optimizing and scheduling content so you can reach your target audience effectively and turn them into customers!
expertise
Include THE
FOLLOWING:
Instagram Carousel Design
INSTAGRAM POST STRATEGY & CREATION
TIK TOK & REELS STRATEGY & PRODUCTION
CLIENT-FACING HANDOUT DESIGN
PINTEREST PIN DESIGN
EVENT FLYERS
EMAIL NEWSLETTERS
YOUTUBE STRATEGY & EXECUTION
CONTENT CALENDAR CREATION and Management
proficient
in THE
FOLLOWING:
Using CANVA FOR GRAPHIC CREATION
IMOVIE, CANVA AND SCREENFLOW
FOR VIDEO EDITING
Proofing designs and getting them ready for publishing, in both digital and print formats
CRMs: MOnday & HUBSPOT
EMAIL PLATFORMS: COnstant contact, MAILCHIMP, ACUITY
AGILE PROJECT MANAGEMENT: ASANA, GITSCRUM, CLICKUP, MONDAY,TRELLO
SOCIAL MEDIA CONTENT MANAGEMENT AND ANALYTICS: HUBSPOT, SPROUT SOCIAL, LOOMLY AND BUFFER
SEO TOOLS: SEMRUSH, MOZ PRO, UBERUGGEST, ANSWER THE PUBLIC AND GOOGLE TRENDS
INSTAGRAM CAROUSEL DESIGN
Example #1:
INSTAGRAM CAROUSEL DESIGN
Example #2:
INSTAGRAM CAROUSEL DESIGN
Example #3:
INSTAGRAM CAROUSEL DESIGN
Example #4:
TIKTOK STRATEGY & CONTENT CREATION
Examples #1 & 2:
REPURPOSED CLIENTS' EXISTING FOOTAGE TO CREATE CONTENT
(Created for portfolio ONLY)
REELS STRATEGY & CONTENT CREATION
Examples #3 & 4:
REPURPOSED CLIENTS' EXISTING FOOTAGE TO CREATE CONTENT
(Created for portfolio ONLY)
DIGITAL CLIENT-FACING HANDOUT DESIGN
Example #1:
DIGITAL CLIENT-FACING HANDOUT DESIGN
Example #2:
DIGITAL CLIENT-FACING HANDOUT DESIGN
Example #3:
DIGITAL CLIENT-FACING HANDOUT DESIGN
Example #4:
DIGITAL CLIENT-FACING HANDOUT DESIGN
Example #5:
PINTEREST PINS
Examples #1-5:
DIGITAL EVENT FLYER DESIGN
Examples 1&2:
EMAIL AND PRINT NEWSLETTER
Example #1:
EMAIL AND PRINT NEWSLETTER
Example #2:
ALL CONTENT WRITTEN BY ME AND REVIEWED BY A REGISTERED DIETITIAN
YOUTUBE STRATEGY AND EXECUTION
Example #1:
Example #2:
Example #3:
(Worked with a videographer and editor to complete videos above.)
TESTIMONIALS
Ashley:
"First, let me just say that Yaa is one of the smartest and most productive people I know, so when she told me about her VA services I knew this would be amazing! Not only does she work fast, but she always produces exactly what we discuss beyond my expectations. One thing I also love about her is that she’s super knowledgeable about nutrition and fitness, so I never had to provide a ton of resources upfront (which is very time consuming) or worry if the graphics would be inaccurate. That alone is a HUGE bonus and why any fitness & nutrition coach/trainer should work with her. She knows her stuff--and over delivers every time! She only supported me with social media content, but I am confident that she could do any task to help take the hard stuff off your plate!"
Oyah:
"The experience with Yaa exceeded my expectations. This service as a virtual ass. was very much needed for my brand. I have spent the entire 2021 attempting to do my own content and figuring out how to get creative with reels. If I am honest I am not a creative person at all and majority of my content was fitness related (only posted workouts). I was not able use my PN cert expertise because I was confused how to integrate it into my content. Yaa literally took my ideas and transformed them while still speaking to my audience. Keeping it simple and straight to the point but having those needed CTA's. Not only has my page grown in one month but this service helped in other areas. I am now able to correlate my content with my email campaigns. All my systems are seamless!"
Let's Work Together!
EFFECTIVE JULY 2022
Available for remote, hybrid and on-site positions
(Willing to relocate)
| CELL | 872-203-1871
| EMAIL | yaa.asantewaa.boakye@gmail.com
| CONNECT WITH ME ON LINKEDIN |
| SCHEDULE A Instagram Strategy, Content &/or Mgmt Inquiry Call
HOW TO REACH ME: